Digital Marketing
Course Duration: 3 Months
Weekly: 2 Days
Training Key Benefits :-
· Gain expertise with 20+ hands-on exercises
· Job-oriented real-life industry projects
· Dedicated mentoring sessions from Industry Expert
· Priority basis Intern Facilities
· Freelancing support for Market place
Focused Job Role : -
1. Digital Marketing
Specialist
2. Digital Marketing Consultant
3. SEO Analyst
4. SEO Specialist
5. Social Media Manager
6. Social Media Specialist
7. Webmaster
Alternatively, you can earn a living by choosing this field and becoming your own boss.
1. Blogging
2. Affiliate Marketing
3. Youtuber
4. Freelancer
Course Content :-
Section 1: Digital Marketing Basics
· What is Digital Marketing
· Course Overview/Road Map
· Digital Marketing tools
· FAQ
Section 2: Market Research
· Define your Business & Target Audience
· Brand Identity
· Market Research Intro
· Survey Questions Explained
· Analyzing Survey Results
Section 3: Make a Website
· Understanding WordPress, Wix
· Creating an ecommerce website
· Setting up hosting and email
Section 4: E-Mail
Marketing
· Email Marketing- Introduction
· Email Analytics
· Writing Email Marketing Content
· Mail chimp Email Campaign
Section 5:
Copywriting
· What is copywriting?
· AIDA formula
· Writing Magnetic Headlines
· Writing like the customer’s talk
Section 6: SEO
· Introduction to SEC
· SEO Overview
· Understanding SEO Metrics
· Optimizing Homepage
· Analyzing website performance
· Keywords research
· Keyword Ideas brainstorming
· Analyzing Keywords competition
· Understanding Title Tags
· Understanding Meta Descriptions
· Copy Optimization
· Backlinks
· Poster Boy Formula
· Leveraging Authority Websites
· Quora Marketing
· SED Assignment
Section 7: Google Analytics
· Introduction
· Google Analytics Glossary
· Setting Up Google Analytics
· How Google Analytics Work?
· How to setup goals
· How to setup Ecommerce Tracking
· How to analyze reports
· Setting up event tracking
Section 8: Social Media Marketing
· Facebook Marketing-Introduction
· Setting up business page
· Facebook Profile and Bio
· Facebook Content Creation
· Reposting
· Gaining more followers
· Hashtags
· Facebook Stories
· Facebook Insights
· Instagram Account Creation
· Instagram Reels/Stories
· Instagram Content Creation
· Instagram Shop
· Gaining Followers in Instagram
· LinkedIn account Setup
· LinkedIn Connections Hack
· LinkedIn Viral Posts
· LinkedIn Blog traffic
· LinkedIn Company Page Setup
· LinkedIn Groups
· Twitter Profile Setup
· Twitter Profile Optimization
· Twitter Hashtags
· Twitter Polls
· Twitter Analytics
· Pinterest account setup
· Pinterest account optimization
· Pinterest Boards
· Pinterest Followers
Section 9: Social Media Advertisement
· Keys to social media advertising
· Success Stories -Social Media Ad
· Setting up and ad account
· Learning Ad policies
· Audience Targeting
· Budget Allocation
· Ad Placements
· Ad creative
· Key Advertising terms
· Ad reporting
· Ad types
· Live Facebook and Instagram ad
· Live LinkedIn Ad
· Live Twitter Ad
Section 10: Video Marketing
· Video marketing basics
· The 5 Most Important Ingredients To Make A Highly Converting Video
· Ideation ( Structure a video that sale)
· Scripting
· Shooting
· Editing
· Posting
Section 11: Google AdWords
· Introduction
· How Google Ads work?
· Analyze PPC Competition
· Ads account setup
· Select the right campaign type
· Target the audience
· Determine bids and budget
· Advanced Campaign Settings
· Choose Profitable Keywords
· Live Google ads creation
Section 12: APP Marketing
Certificate:
Upon successful completion of the Digital Marketing Course, we will provide an industry-recognized course completion certificate with lifelong validity.
International Collaboration: Data Core
** Fully Trained By International Faculties
